The Story Behind Project Zero
The Beginning
The Turning Point
At nine, getting cut changed everything. The silence hurt. I learned early that if I wanted attention, I had to earn it.
So I disappeared into work. Training in silence. Repetitions nobody saw. Earning back belief before I ever asked for anybody else’s.
That is why I believe serious players are built long before the spotlight arrives.
Breakthrough
I moved into higher environments, trained under former pros, was selected for Team Canada, and signed professionally with Toronto FC.
That is when the pace changed, the pressure got heavier, and the game demanded a different level of maturity.
Real environments do not reward hype. They reward readiness.
What The Game Taught Me
Carry yourself like a professional before the world calls you one.
Attention only matters when it is backed by substance.
Once eyes are on you, your job is to honor that properly.
World Cup Environment
Pressure Environments
Camps, qualifiers, locker rooms, anthem lines, team walks, tactical talks, and pressure moments shape players for real.
This is why Project Zero is built around truth, standards, and evaluation. I know what these environments feel like, and I know how different that is from the fantasy most families are sold.
The point is not hype. The point is readiness.
Setback
Tearing my MCL, PCL, and meniscus felt like everything had stopped.
But that chapter forced something deeper: discipline, patience, structure, emotional control, and the ability to rebuild identity through action.
Players do not just need a coach who understands winning. They need someone who understands setback and how to keep moving with truth.
Transition
After football, I built and scaled a seven-figure automotive business and then became a business coach helping companies grow through systems, process, and accountability.
That matters because Project Zero is not built on motivation alone. It is built on systems, standards, and knowing how real performance is developed over time.
Proof Vault
Official qualification proof.
Receiving the medal in qualifying.
Team photo after securing the spot.
Authority portrait anchoring the story.
Highlight Film
Archive
I have lived the target, the silence, the pressure, the national team environment, the pro club environment, the injury, and the rebuild.
I know what players need technically, but more importantly, I know what they need mentally: standards, identity, preparation, self-respect, and consistency.
Project Zero is a standards company using football as the gateway to help serious players build real next steps.
Next Step